Integrated Marketing Solutions
There’s been a lot of talk about “Integrated”, “Cross Media”, or “Multi-Channel” Marketing Solutions. What exactly does all of this mean? Simply put, Integrated Marketing Solutions use different marketing methods to complement and reinforce the impact of each other. Synergy, cohesion, choice — that’s what it’s all about. Using several channels to reach your customer will result in a higher return on investment.
What does it take to create an effective Integrated Marketing program? There are a few key elements to a cohesive campaign:
- Allow the customer to choose the media to which they best respond.
- Create and maintain a consistent message.
- Leverage each media’s impact by playing on its strengths and reinforcing through other outlets.
- Be specific in your call to action.
- Measure your results!
Lawton Printing Services provides full service strategic direction, production and execution for all of your Integrated Marketing Solutions.
Credible, tactile, tangible, long-lasting and trusted. Print continues to elevate your brand like no other. There is a significant return on investment of personalized printed materials.
Dynamic and interactive. Simple, easy-to-manage and beautiful websites are crucial to showcase your business. The web is the marketing channel to connect with our customers on their terms.
Targeted, responsive and quickly implemented. 44% of recipients made at least one purchase last year based on a promotional email. Properly setup newsletter campaigns enhance your overall campaign.
Engaging, connecting and conversation provoking. Social media enables your company to talk with customers about your brand.
Promote, connect and network. From event registration, payment, collateral and event materials to promotional products and trade show booth help, we can help you put together an effective event from start to finish.
Hold inventory, store and respond. Our pick and pack services, warehousing, online storefronts and print on demand programs streamline your marketing supply chain management.
Measurement and Analytics
Test, measure, evaluate and adjust. Marketing analytics gathers data from across all marketing channels giving you a comprehensive view. This allows you to evaluate the success of your marketing initiatives by measuring performance, adjusting where needed and maximizing your ROI.